This blog used to attract a lot of visitors and then due to circumstances beyond my control I had to shut it down for almost a year. When I was finally able to bring the blog back to life a large portion of the traffic was lost, various popularity rankings were down, and I realized that restarting would be even more complex than what I had to go through when starting from scratch a few years ago.
I had to undergo many pains including inevitable investment in SEO, a potential bottomless money pit, and the first question on my mind was its financial impact, budget I need to allocate, and the ROI to expect.