The Mystery of ROI for SEO Campaigns

ROI imageThis blog used to attract a lot of visitors and then due to circumstances beyond my control I had to shut it down for almost a year. When I was finally able to bring the blog back to life a large portion of the traffic was lost, various popularity rankings were down, and I realized that restarting would be even more complex than what I had to go through when starting from scratch a few years ago.

I had to undergo many pains including inevitable investment in SEO, a potential bottomless money pit, and the first question on my mind was its financial impact, budget I need to allocate, and the ROI to expect.

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5 Traps of So Called Cost Effective SEO

5-traps-of-cost-effective-seoIf being found on the web is essential for you or your business, you are probably no stranger to Search Engine Optimization (SEO). SEO, an extremely complex and comprehensive set of activities, has become a major component of marketing strategies for most companies today, and a source of revenue for countless (offshore) SEO providers.

For most businesses SEO is not their core activity and that makes SEO a good prospect for outsourcing. Also many aspects of SEO are somewhat mechanical and labor intensive, so it’s no surprise that many companies elect to outsource SEO. With a large number of SEO providers out there the cost of it is alluringly low.

However, cheap outsourced SEO is not the brightest idea you can try; chances are you will “get what you paid for”, and often even less. Paying just a few hundreds of dollars per month for someone to handle your SEO efforts is likely to be a complete waste of money. As the common saying tells, if something sounds too good to be true, then it most probably is. Here are 5 potential traps to think about whenever you are assaulted with promises of boosting your Google rank overnight: Continue reading