SEO, online marketing, social media exposure, PPC management, brand journalism … all are buzzwords used today to include everything someone interested in doing marketing on the Internet must know about. It looks like a lot of work and it is definitely not easy. SEO alone will have you think that you have your work cut out for you. The main question that comes to mind when evaluating how much work SEO entails is whether you should outsource, do it in house or do it on your own. Each of these options has its pros and cons and to make the right decision we need to take a few criteria into consideration.
When to outsource SEO
The first question
Outsourcing, as a field, is a great alternative to many boring things you do not want to do in house, or you do not want to waste precious resources – human, as well as material – on. SEO is a very particular area of interest, and getting someone in your company to become a SEO expert overnight, even if they are some kind of whizz-kid, is hardly doable. Continue reading