As our world becomes increasingly virtual, and therefore more connected, more and more companies are considering content outsourcing for a variety of tasks. This can be a truly great decision for any company, but there are also plenty of ways to screw it up.
For example, a client of mine decided to outsource his company’s blog. He hired a few providers on eLance and moved forward without establishing expectations for quality and even without defining when the work should be delivered. It turned into a complete nightmare after months went by with very few acceptable blog posts. Eventually my friend had to find a new writer. That put his company months behind schedule to meet their viewership goals. In fact, they ended up losing many of their existing followers due to the slowdown in content publishing.
Nothing like that ever happened to you? Maybe something similar? Well, here are five ways you can be guaranteed to screw up your content outsourcing:
Don’t take the time to identify what you really need. Before even beginning the process of outsourcing, you need to identify what it is that you need. Use S.M.A.R.T. approach to identify objectives and criteria for success. If you don’t know exactly what you are looking for, it will be impossible to find the perfect person/company for the job.
Don’t do your due diligence. Take the time to research the provider. Ask for examples of their past work. Have them provide references. And spend the time necessary to find out if they really have the skills and knowledge required to do the job well.
Don’t set up clear expectations. Before your new provider ever begins working for you, you need to set up clear expectations. Your S.M.A.R.T. objectives will coma handy at this point. Have specific tasks and milestones for when the work needs to be completed or sent in for review. Miscommunication of expectations can easily kill what could have turned out to be a fantastic relationship.
Don’t get guarantees. Have a contract with your provider that clearly establishes what is expected and that offers guarantees of the quality of work that should be delivered. This helps protect both of you.
Don’t get buy in from everyone. Unless you are a sole proprietor, you likely have at least a few other decision makers that need to be consulted before making a decision regarding outsourcing. In order for outsourcing to be successful you have to receive buy in from all of the people that have a major stake in the outcome.
What do you do to ensure your content outsourcing success? What have been your failures? Or successes? Please share your personal stories and suggestions in the comments below or send me an email at firstname.lastname@example.org.