Outsourcing SEO – When to Do It, When to Stay Away

pros-consSEO, online marketing, social media exposure, PPC management, brand journalism … all are buzzwords used today to include everything someone interested in doing marketing on the Internet must know about. It looks like a lot of work and it is definitely not easy. SEO alone will have you think that you have your work cut out for you. The main question that comes to mind when evaluating how much work SEO entails is whether you should outsource, do it in house or do it on your own. Each of these options has its pros and cons and to make the right decision we need to take a few criteria into consideration.

When to outsource SEO

The first question

Outsourcing, as a field, is a great alternative to many boring things you do not want to do in house, or you do not want to waste precious resources – human, as well as material – on. SEO is a very particular area of interest, and getting someone in your company to become a SEO expert overnight, even if they are some kind of whizz-kid, is hardly doable. Continue reading

Traveling to China? Check this post first!

shanghai-chinaChina attracts visitors in swarms every year. With a monumental 26.29 million visitors in 2013, China is gradually becoming the hub of tourism for the rest of the world despite the language barrier. Estimates suggest that in less than a decade, China will eventually become the world’s top tourist destination attracting the largest number of tourists every year.

Are you planning on visiting your provider or looking for a new vendor and thus travelling to China any time soon? Then this is the right blog for you. Read on to find out a few tips on the customs, traditions and the routine of the Chinese people and what you should avoid doing whilst on your sojourn to this exciting outsourcing destination.

The Do’s and the Don’ts to Be Mindful of When Traveling to China

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Where To Find A Great VA

where-to-find-a-great-vaIf you have ever hired a Virtual Assistant you would probably agree that finding a good VA can be a daunting task. And if you haven’t, I assure you there is nothing easy about it! There are a ton of websites, companies and agencies that all promise to connect you with the best Virtual Assistants available.

Truth be told, a fantastic Virtual Assistant means different things to different people. They could all offer high quality VAs (not every one does) but their skills, availability or rates might not be what you need. It is important to understand the differences between the wide range of VA sources. You wouldn’t shop for new shoes in a grocery store, right? This is exactly the same with hiring Virtual Assistants. The best source completely depends on what you are looking for.

Let’s take a look at the 7 best places to find a Virtual Assistant:

  • Freelancing marketplaces
  • General purpose job boards
  • Temp agencies
  • VA Agencies
  • VA Recommendation services
  • Blogosphere
  • WOM

Now, let’s take a close look to see what we can expect from each of them:

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2015 KPMG study on outsourcing for technology-related services

Articles covering outsourcing topics by analysts such as Gartner and consulting firms like Accenture often stay at such high level that their practical application requires engaging these firms. Once in a while these articles could be very informative and helpful The latest KPMG study is worth taking look at. That study covering outsourcing for technology-related services shows some radical changes and interesting trends in the marketplace, to which both companies and service providers will need to adapt.

2015 study by KPMG covers over 2,100 contracts across 23 countries with an annual contract value of US$12 billion+. It provides insights into service provider performance as well as extensive insight on IT services market trends, and provides predictions on the future state of the IT services market and projected buying patterns.   The study highlights the following key findings:

  • A shift from cost reduction being the biggest challenge for IT functions to one in which IT services are increasingly viewed as an enabler for improved business service delivery and transformation.
  • Greater focus on enabling innovation via IT outsourcing, especially via enabling greater organizational agility and accelerating the pace of investment into technologies such as cloud
  • The above being said, cloud adoption remains sluggish, with the majority of clients spending less than 10 percent of their IT spend on cloud. Data location, security or privacy are the biggest barriers to cloud adoption.
  • Governance and management of IT services and outsourcing efforts remain a major problem with mixed satisfaction from service integration and management

To access the study materials click here to download the management summary. (The full report is only available to those organizations that have participated in the survey). You can also find an infographic summarizing the key findings from the report by clicking here.

How to Find Great Developers on Freelancing Sites Like oDesk, Elance or Guru

How-To-Find-Great-Developers-on-Freelancing-SitesFinding good developers has never been easier! Hundreds of thousands of first class developers are waiting to bid on your project.  Submit your idea to our marketplace and have dozens of qualified developers bidding on your project in just a few hours.   Some of the brightest minds from all over the world have come under one roof to offer their services for rates as low as $8 an hour!…    NOT!

While the above commercial sounds great, the old adage is still correct – if something sounds too good to be true it most likely is.  No world-class developer is going to work for $8 an hour.

Great Developers are Hard to Find

The good old days of $5 Ph.Ds. are long gone and never coming back. As a matter of fact someone once said, “What makes them good old days is a great imagination and a bad memory.”

Yes, the world is not yet completely flat and there is a significant difference in standards of living and that can greatly affect the rates offered by developers. Take a look for example at the comparison here. Today the difference between the average web developer in India and the USA is staggering. So it is conceivable that you can find some solid developers that are charging their average local market rates through market places like Elance or Freelancer (see, here for a comprehensive list of freelancing marketplaces).   It is also conceivable that in order to compete better that developer will reduce his or her rates. But let’s examine the chances… Continue reading

The Mystery of ROI for SEO Campaigns

ROI imageThis blog used to attract a lot of visitors and then due to circumstances beyond my control I had to shut it down for almost a year. When I was finally able to bring the blog back to life a large portion of the traffic was lost, various popularity rankings were down, and I realized that restarting would be even more complex than what I had to go through when starting from scratch a few years ago.

I had to undergo many pains including inevitable investment in SEO, a potential bottomless money pit, and the first question on my mind was its financial impact, budget I need to allocate, and the ROI to expect.

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How to Find Someone to Build an App

How-to-Find-Someone-to-Build-an-AppA few days ago an old friend of mine called me with a question that I’ve been asked many times before. It typically goes something like this: “I have an idea for a great app, but I don’t know anything about programming. How can I find someone who can develop that app for me? And, I don’t have much money to spend on it”.

Jane (the friend of mine) is a physical therapist with over 20 years of experience. She is great at her craft, but has zero knowledge about building software, outsourcing, and building apps. I wasn’t completely sure where to start when answering her, because there are actually a lot of questions behind the question here, and to answer all of them in detail would require me to practically write a book! In this post I will attempt to answer this very question without going into every detail so I can keep this at a blog post appropriate length.

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