The Bottomless Pit of SEO

bottomless-money-pit-seo-If you are a novice blogger, an affiliate, or plan to make a killing by placing Google ads on your site you may believe that SEO will bring you tons of money. It may, but unless you watch every step and invest a great deal of efforts in building the traffic, it won’t.

A couple months ago I started a mid-sized SEO project. I guess by now, after going through a few dozens of SEO engagements I should not be too worried, yet I was. The SEO world has changed a great deal since my last project. Also this time I needed to start from scratch – new site, new for me, very competitive market, and as usual very small budget, both in terms of money and my availability. So, eLance / oDesk here we come.

As it’s typical for SEO engagements I started getting responses to my project almost instantly after I submitted it. 20 or so proposals came in the first hour, about same in next 24 hours, and about a dozen afterwards. Most of the proposals came from India with cost ranging between $5 and $15 an hour. Pretty much all proposals I got were boilerplate documents some of which were slightly modified to acknowledge my name and the project. For follow up I picked about 10 companies with near perfect rating and high number of hours billed in the last year.

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