A few days ago an interesting question came over email –
Thank you for your valuable inputs and keep them coming as usual at your blog..I have been reading your blogs for sometime now and I enjoy reading them as the info provided are very helpful for me.I have recently taken a new role into account management. My task is to define the scope of account management.
Though I have some specific areas in mind; acct governance, acct communications, acct performance & reporting.. do you have any advise on what should be also included? Might you know if there are any interesting online account management portals/association i can get into?
Your advise will greatly help.
Account Manager is somewhat ambiguous position with often very unclear job description. Well, when it comes to job descriptions many companies stay at very high level not providing employees sufficient understanding of the expectations and expecting employees to fill in the blanks. That’s in particular common in management positions (take a look at my post Manager, the Job Description).
As a matter of fact Account Manager (AM) is an exceptionally important role, especially in the Offshore Outsourcing world. There are several definitions / understandings of the role, ranging from “a sales person dedicated to existing accounts” to “a customer advocate”. I think it’s not one or another, it’s the entire spectrum and in that light AM responsibilities include many dimensions, the list below includes the most important three.